Arjan Hock



Is an independent consultant and accomplished executive leader and strategic planner reputable for accelerating and maintaining the profitable growth of high-revenue territories within the medical device and life science industries. Has over 20 years of International experience from the Medical Device industry.

Combining proven expertise in building and managing sales distributor networks, implementing Lean process improvements, and leading sales, marketing, and business development strategies that measurably impact bottom-line growth.

Past experience includes leading product innovation, business development strategy, and start-up operations for several International Medical device companies; the Cochlear Group, Maquet/Getinge, Volcano Corporation., and the Scanlan Group, as well start-up companies.

Providing in-depth expertise and guidance as Medical Device Business consultant to CBI; Dutch Ministry of Foreign Affairs and several healthcare companies in India, Africa, South and Latin America, and Middle East regarding medical device development, refinement and marketing strategy towards the European Union.

In order to achieve its goal of measurably increasing exports from developing countries to the EU/EFTA markets, Arjan Hock & CBI deploys a comprehensive and highly flexible set of 22 differentiated services, or modules. By blending these services into customised sector- and/or country-specific export programmes that last several years each, Arjan Hock & CBI aims at augmenting the entire export value chain. Together, the modules engage all key actors in the value chain with the dual purpose of:
  • Strengthening the competitive capacity of producers and exporters; and
  • Improving the infrastructure in developing countries by supporting Business Support Organisations (BSOs) and government authorities.
Strong in establishing relationships with key end-users, distributors, and organisations. Managing business intelligence initiatives and developing strategic and operational marketing strategies. Conducting forecasting and ensure P&L performance. Coordinating of exhibitions, trials, and product launches. Developing pricing strategy. Cooperating with R&D, sales, pharma-sciences, and technical departments as well as external customers.